Lance talks Tourism with Nashville Rotary Club

Jonathon Lance spoke to the Nashville Rotary Club Wednesday about tourism, the Arkansas Rocks! Trail and the upcoming eclipse in 2024.

Lance told Rotarians that tourism is basically people doing the things they normally do at home, like eating out and shopping, but doing it in another town and state.

Lance worked to establish the Arkansas Rocks! Trail to promote the geo tourism opportunities in the Diamond Lakes region. He said he developed the trail to help identify the Diamond Lakes area.

Lance stated the trail offers five different routes for people to use to discover mineral-related sites within the region.

He said a bill should be presented this legislative session in order for the trail to receive a state designation.

Lance said he would like to see the trail be declared a scenic byway, but there is more work to be done for that to happen.

Lance also told Rotarians that the 2024 eclipse will be a huge tourism opportunity for Howard County and the city of Nashville.