U Text. U Drive. U Pay.

Arkansas law enforcement agencies have united this week in the “U Drive. U Text. U Pay” initiative aimed at stopping the dangerous practice of distracted driving. Having begun yesterday and continuing through the end of this week, Arkansas State Troopers, joined by local police officers and sheriff’s deputies across the state will have an intensified patrol effort to stop drivers who are distracted and fail to keep their eyes on the road.

One of the leading factors of distracted driving, according to ASP, is the simultaneous use of cell phones and other electronic devices to communicate while drivers travel across state highways and local streets. In recent years, young drivers have become the largest segment among distracted driving offenders, using their cell phones to talk, text, and scroll through social media while they’re supposed to be in control of their vehicle.

In previous years data has shown an increase in deaths related to teen usage of cell phones while operating motor vehicles. Texting while driving is illegal in 47 states and according to Director of ASP, Bill Bryant, it’s not just teenagers. Bryant is quoted saying, “The growing disregard of distracted driving laws isn’t just limited to teenagers. It’s frightening to realize many adults are now mimicking this dangerous practice.” Think of not just your safety but the safety of those around you as you’re in the car this week. And remember…U Drive. U Text. U Pay.