ASP implement ‘Drive Sober or Get Pulled Over’ campaign for New Year’s holiday

Police agencies in Arkansas are partnering with the Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to remind drivers of the dangers of drinking and driving, especially during the upcoming New Year’s holiday. 

The ‘Drive Sober or Get Pulled Over’ campaign is an initiative where drivers are more likely to see a heavier police presence as they drive during the holidays. According to NHTSA, this is because there is often a rise in drunk-driving deaths during the Christmas and New Years’ holiday period.

Authorties are also reminding drivers that “even buzzed driving is drunk driving” and that drivers should designate a sober driver before participating in holidays and seasonal festivities. 

Law enforcement agencies have suggested the following tips for holiday driving:

• Remember that it is never okay to drink and drive. Even if you’ve had only one alcoholic beverage, designate a sober driver or plan to use a ride service, or call a taxi or a sober friend to get home safely.
• If available, use your community’s sober ride programs like Uber and Lyft.
• If you see a drunk driver on the road, contact your local police department.
• If you have a friend who is about to drink and drive, take the keys away and make arrangements to get your friend home safely.